Provided end-to-end visual strategy and design production on multiple pieces for the Canadian Association of Science Centres (CASC), a national membership organization. This included conceptualizing and designing high-impact visual communications such as their latest multi-year Strategic Plan document and two latest Annual Reports. This way, CASC had strong visual materials that clearly communicated their brand and reflected the character of their member community.

Additionally, we created unique sub-brand identity for CASC's two latest and upcoming annual conferences, including logos and campaign assets, to give each a unique voice and unified recognizability in reflectance of the host city and theme.

The approach was above all, collaborative and iterative. Working closely with the CASC team, we translated strategy documents and data into accessible, visually-driven materials inspired by the visual language of science and nature.